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Coming around to the first of our sort of ego musk related topics, I think there’s a connexion there between that problem solving and the design sort of phase of things. And also, you know, you were mentioning about having a problem, actually having the problem sort of well-defined that your solution is trying to solve actually provides you with a way of measuring your performance against something. Does it actually leave the problem in some way, shape or form? And Chris, backor again on Twitter has a tweet about Elon Musk. And he says people who work for Elon Musk are great at Mission to Metrics. For example, Space X, his mission is to colonise Mars. To do that, we need reusable rockets. My job is to help design the steering system that allows our rockets to land back on Earth. You know, I’m successful because the rockets land successfully back on Earth and. That speaks to that kind of like problem statement, but also being able to say, okay, what are the big challenges you’re always gonna have in your big business is saying, okay, the grand goal of the business. What is the what is the goals of the individuals who are in that business who may be at sort of lower levels and lower it is that business? How do you how do you stack those goals towards the sort of ultimate sort of company’s goals? And how do you measure their performance against, you know, all of these? Are they doing well or are they not doing well? Are they solving a problem which goes towards solving, you know, a general problem in the business or the ultimate goal of the business, or are they not? And he illustrates that quite well in terms of, you know, Space X has a very stat, you know, a well known or Elon Musk three Space X has very one goal, which is like, I want to live on Mars, say, you know, if everyone can trace their sort of lineage of the job that they’re doing, even if you are sort of like welder in the, you know, the starship rocket factory in the Boccaccio, Florida or wherever it is, Texas, you know, welding, little steel rings together to make these giant rockets, you know, where you say and you know how to measure your output in relation base to your immediate goal, but also what the goal of the company is up at the top. Have you had an experience with this kind of like, know, measurement and metrics when it comes to different people and jobs? Oh, yes. So I think I actually recently stumbled upon with a book. I don’t have a title at hand, but you can do it in the show notes with these old K.R. methodology. So he’s which means sounds for objectives and key results. So similar to today’s approach. And I think it’s really valuable, especially when the organisation scales and you need, you know, not only keep performer indicators for your company, like typical sales profits, this and that, but how you measure them, performance of and place. And and then that could be linked to how you retrofit them. So and I was growing a company. I would also say that the time factor is important. So, OK, we will want to go to Mars, but by when and I’m sure eLong wants to be around to see that. So for him, it’s one or two to Mars by not only astronauts possible, but certainly he will have somewhat like hard deadlines. And because, of course, if you allow enough time to pass, then you will eventually go to Mars. But if you need and then that there are there are all these, you know, plans that suggest that I’ll get before going to Mars, you need to first go to the moon again and establish like a base there so you can refuel and and also prove many, many things. So if if you cannot if astronauts kind of leaving the moon for long, then they won’t be confraternity Mars either. But they will have also less support. So so which is they have a point there for sure. But I’m not that doesn’t mean you cannot go straight to Mars, which is what I think he is planning. So so you need to bear in mind the goals, but then measure results and yet always get time based as well. So now they say public companies, this space X is a private company, but not for long. I guess so. I mean, it’s very easy, you know, short term, driven by results on profit margins, sales, some of this. So, yeah, you should have a system in place to get. It’s like getting feedback, especially if if you are not. Sometimes when when you are developing something that is long term, you don’t have customers yet. So you need to put our system in place internally to to gather feedback. And that’s the sort of result based on objectives. Is that critical look? Didn’t you have.