The following video transcript is generated automatically by a computer algorithm that learns and gets better on a daily basis. Please accept our apologies if some content below doesn’t make sense:

We were a bit light on Twitter inspiration today for our podcast. Everyone seems to be tweeting about some small upcoming event called the US election, which, although vitally important to the world, is not quite so interesting. If you try to talk about matters of business. So we’ve got a couple of topics here that we’re going to cover. And just off our own bat, one that is kind of newsworthy and one that is more about what the future might hold in terms of for you as an entrepreneur, but also as businesses in general. So first up today, as of recording, is the 15th October and Apple have just announced their new line-up of phones, as they tend to do at this time of year. And they have just released the iPhone 12 range. Which seems to include. They’ve got quite a sort of wide range of handsets now going all the way from the sort of really tiny. I think is the SC for about four hundred dollars. All the way up to some gargantuan thing, which costs like twelve hundred dollars, as usual. But the flagship iPhone was sort of a bit cheaper this time around, which was a bit of a surprise. And so we thought we would discuss. Okay, what what is it in the new handset. Is it worth getting? And from a business perspective, what is the Apple is doing with their products? So, Marcello, what what are your thoughts about what Apple are doing with their new launch?

Yeah, so the main question will be, is it more fit to buy a new iPhone for sure? Many people does. So the average. Mary Ganor, outrage. Apple user in jail. They keep that device for four years, so they buy a new phone every four years. So now they’re trying. But but improvements now have been incremental. I mean, yeah, over the past, I would say 10 years for sure. Or more so. Even with that, though, Apple has like a billion users. So that’s a lot. So even if a fraction of those buy these new phones, which are five G compatible, and that’s the main feature. So five G. So. So now what about it? So this is it. Five G. A big deal. Of course, it’s a promise that five G will be there. The main catalyst for the Internet of Things where everything will be connected to 5G. But I’ve seen so personally in the U.K. or even in Europe in general with 4G experience was, you know, pretty bad. So it’s I’ve got connectivity. So, you know, you keep dropping your connectivity or the network almost everywhere. There’s just a few spots where you can really get a good 4G connexion. And even when you get it, it’s not that fast. So I’m highly sceptical that that 5G will be you know, we’ll have like a hundred percent or like you’re not even half 50 percent coverage and within where your frequent areas say. And that is going to deliver those high speed connectivity claims that their analysis just put down there. So I’m not sure if it’s met. Yeah. If it’s the solution. I mean, if it. Oh, of course. Long term, longer term, you will like to have device it more devices connected to faster speeds. That clearly is a benefit for everyone. But I’m just assured that 5G is going to do that anytime soon. So and if it’s not and if more, it’s more like a marketing propaganda. So you keep buying stuff, which I wouldn’t be surprised about it. Yeah, maybe it’s not worth it to to to change your phone. That that will be my stance. I’m an Apple user and I go an iPhone. I want I, I have my one maybe four years old or three years old. I’m not trying to change it, but certainly many people will buy the old comes down to yay. Is Apple doing enough or is this all orchestrated? No. And yet just think through it rather than just the immediate. Yeah, that bus of Lineas released.

Yeah, I think.

Well, I think an apple and all those other sort of manufacturers are probably making a lot of money off of the back of this kind of thing. So, you know, phone is a phenomenally successful you know, Samsung is making money hand over fist. Apple is making money hand over fist. Apple has infamously high margins on its kind of stuff. Right, because they sell like luxury items at volume. But the the thing that they’re or the local minimum there are they’re all stuck in is is like they’ve you know, the mobile phone as it is at the moment is is pretty much been perfected. Right. Like the sort of black rectangle. Form factor with touch screen and all the bells and whistles are going on there. It is pretty much standardised at this point and any sort of differentiation they’re trying to get to in the market. They really kind of having to rinse kind of some sort of fairly sideline features in order to be able to try to differentiate themselves in the market. Like so, for example, you know, there’s been this arms race for quality of photography coming out of the things he now finds with like four different lenses stuck in the back. It looks like some sort of alien insect, kind of like winking at you when someone holds up their phone and it’s supposed to be like telephoto lens and this and that and the other and. Which is fine and you know a lot. And to be honest, you know, phones have become the defacto cameras now. You know, it’s only only those people who are really into their photography. You have sort of separate standalone camera. Everyone else is quite happy with their phone. But the number of people who could, like, really care or really tell the difference between, you know, a photo taken with one lens over another is fairly sort of small to a minimum. So, you know, you’re kind of trying to sell people on, you know, features that people don’t necessarily really sort of care about too much or that’s wrong. They care about it because they emphasise it in their marketing. And I wouldn’t emphasise it if it wouldn’t care. But I think it’s diminishing returns. Right, is the point I’m get. And they’re also going to struggle to differentiate themselves on, like speed of operation or in terms of like, you know, the cellular speed because, you know, it’s a standardised network. Right. Everyone’s handsets will go into that network. So they’ll all have the same speed because there is a standard as a the standards and industry standard. Right. It’s the 5G standard or it’s the 4G standard. And so the way they try to differentiate, you know, is there’s got to be more along the lines of, you know, what what the apps within it can do. And like the UI to a certain degree. But then the UI is very much kind of, you know, people, Apple people who argue that the Apple UI is better. And, you know, other people will argue that the other things better. And but it’s it comes down to what you’re used to. Right. Once you people can swap and change between the two things. But I’m I’m I’ve been on Android. I’ve almost been on always been on Android stock androids. I’m quite happy with. It works fine. I like. I don’t really get on with the apple I get. So I don’t know it. Right. And so because I don’t know others, the cost of switching for me is like, what? I don’t really care enough to switch. So I’m quite happy just bumbling along with the android. It works fine, takes photos, I can send emails, stuff happens. I think your points about 5G.

Yeah. I mean.

I don’t think 5G doesn’t really address the coverage problem. And the reason being is because 5G actually requires far more nodes or London towers or whatever than the other ones to get the same level of connectivity per area. Right. So they actually have to put up more. Of these nodes in order to get the same coverage. So for the equivalent coverage. So the coverage is going to be even spottier. But the benefits you get from it. On the converse, are you get a greater download? Not by space, but user gets lower latency as well, which is means the time that they. That the days it takes to travel from one end to the other and back again is quicker. Which can be, you know, can enable a certain class of things.

Like, for example, you know, a lot more people are playing games on their mobile phones these days. A lot people are playing multiplayer games, particularly, you know, people are into their fortnight and Pub G and all those kind of games. And like latency is a killer when you’re trying to play games because physically you’re trying to shoot someone in the head. You know, if if your phone is struggling, then you’re going to be sort of at a disadvantage. So I think what was interesting was that they did launch. I can’t remember the exact name of it because I’m not an Apple fanboy and I don’t really care. But they did launch a version of the iPhone 12, which they marketed as a slightly smaller than their sort of standard model, whatever it is, understandable. To six inches. And it was this was a five point six inch. One of the way they marked it was it fits in your hand, which I thought was genius because I like well, surely that’s a definition of what a mobile phone should be. It doesn’t fit in your hand then, like, what is it? It’s probably not a particularly mobile phone, you know, but I meant yeah, that’s just my my take on it. Apple, obviously, Apple has done a great job like this. Let’s be honest. Like, you know, there’s a big something in the world, you know, on any plate with either either the biggest company in the world or when they’re in the top two or three. And, you know, they have successfully created whole new markets out of thin air. So like your iPhone market, your iPod market originally, which got cannibalised by the iPhone and now the I watch. Right. Or the Apple Watch, where they call it, you know, wearables was not really a thing. And they’ve they’re really making a lot of money off of wearables, which I I was surprised because I was kind of if you know who if you got a phone, who needs a watch up. But plenty of people seem to enjoy it. So I know.

I’ll say well done, Apple for me, if I get a bit more philosophical and want to look look through like on the years ahead. So if you take, as you were saying, Apple is like very successful company, how a lot of money and has been iconic. So it’s kind of their, you know, iconic. Company, tech company that should inspire innovation, so that put it that way. If Apple is not innovating enough, are we like as humans slowing down with progress and technology innovation that’s smaller? I got a philosophical or be way bigger question, but there are many cases or many indicators pointing towards that. So except for artificial intelligence, which will keep growing.

And that’s fine. So computational, let’s say, but from progress, you know, like capitalism and progress, like economies growing or not, or this and that. So do we need much stuff or or is actually probably will hurt us in the long run? So, yeah, I mean, in many senses that environment for sure. And there is going concern on that. But then even like rubbish, you know, handling now that China is not accepting the world’s rubbish anymore, it has become a problem. And it’s not getting any easier. So then and it’s a chain of events. So, yeah. If we cannot sustain growth and technological developments, then what what is going to happen? So that’s on our is this a bigger question? We won’t have time to get into that today. But this warf, if you ask those kind of questions to yourself, if you are entrepreneur and go search for what’s what are people saying about it, because that may define what will be their next industries in the years ahead.

Share This